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I’m pretty sure that this pic is from The Billy Goat tavern in Chicago. The guy feeding the goat beer was the old greek owner, who is famous for trying to take his mascot, the Goat, to a Cubs World Series game. The folks at the stadium wouldn’t let the goat in even though the owner bought him a ticket… Well the old greek guy supposedly put a curse on the Cubs that they wouldn’t win a World Series ever again. AND THEY HAVEN’T
Also the Billy Goat tavern was the model for the “Cheeburger, Cheeburger, Cheeburger” joint from the old John Belushi SNL skit. They still serve cheeseburgers and there good just make sure and get a double. The place is also famous for being right down the block from the Chicago Tribune. Back in the day all the journalists would hang there while they waited for copy and rewrites. The place is plastered with old pics and articles. A must visit if ever in Chi-town.